A new concept of nature stay, enhanced collaboration with agencies from the region, and an attractive offer for business tourists marked the presentation of the Gold Gondola at the 45th International Tourism Fair in Belgrade. Innovative projects, including the new branch of the gondola to Pribojska Banja, were showcased at the Zlatibor Tourist Organization stand under the slogan "Invest in Zlatibor." Minister of Tourism and Youth Husein Memić, Minister of Labor, Employment, Veterans, and Social Affairs Nikola Selaković, and Director of the Serbian Tourist Organization Marija Labović concluded that the modern offer and tourism development towards sports and unity with nature are driving the development of Western Serbia. During their meeting with the Mayor of Čajetina, Milan Stamatović, the President of the Municipal Assembly of Čajetina, Arsen Đurić, the Director of the Public Enterprise "Gold Gondola Zlatibor," Bojana Božanić, and the Director of the Zlatibor Tourist Organization, Vladimir Živanović, they emphasized that Zlatibor is rightfully one of the most attractive tourist destinations in our country and will receive state support in the coming period for the realization of major projects that will enhance Zlatibor's offer.

The winter season has demonstrated that the Gold Gondola is a center for promoting a healthy lifestyle and authentic tastes, successfully blending modern tourism offerings with the spirit of tradition in the Zlatibor region.

The public enterprise "Gold Gondola Zlatibor" is concluding this year with exceptional results, setting new standards in tourism and enhancing its offerings through an extraordinary concept of nature retreat. At the beginning of the year, the 500,000th passenger was celebrated, and now the gondola is halfway to the millionth passenger, counting more than 750,000.

The strength of the soul is the foundation of successful leadership, concluded the first "Leader with Soul" conference held on Zlatibor on December 22nd and 23rd. Harmony in leadership, the balance of freedom in business structure, the attractiveness and competitiveness of the tourist destination, and the soul of leaders were the most important topics at this gathering of distinguished speakers, including leaders from the business, educational, medical, and sports sectors. The conference was organized by the Municipality of Čajetina, the Public Enterprise "Gold Gondola Zlatibor," the Tourist Organization of Zlatibor, the Tourist-Recreational Complex Zlatibor, and the Association of Business Women "Zlata."

The Zlatibor Gold Gondola eagerly welcomes the winter season with new attractions and activities to enhance the leisure time of all generations.

The new development concept for the Tornik summit, the project of a new gondola from Tornik to Pribojska Banja, as well as the development of new facilities around Ribničko Lake, will be presented at a presentation on Tuesday, December 5, at the "Tornik" hotel, organized by the Municipality of Čajetina, Public Enterprise "Gold Gondola Zlatibor," and the Tourist Organization of Zlatibor.