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We wish to have as many satisfied gondola visitors as possible, and to respond to their needs in the best possible way, we constantly strive to improve our offer and the quality of services. We are proud of over 350,000 transported passengers, whom we are thankful for the trust we have shown. We want them to come back to us again and again, and we will try to make their experience better every time they come back for the gondola ride. There is no better feeling for us than when we see the satisfied smiles of our visitors that speak more than 1000 words.

To make the number of satisfied visitors to the Zlatibor gondola as high as possible, and for satisfied tourists to return for new rides, the company "Gold Gondola" will continue to improve its offer and quality of services this year as well. Therefore, preparations and implementation of plans for 2022 have already begun, in which an important item will be the purchase of new cabins. "Procurement of cabins is one of the activities we are planning for this year, and the funds for that have been secured. Our goal is to shorten the waiting time for cabins, although now the wait is less than a minute, but also to increase the capacity of our gondola. The figures on visits and gondola rides are really impressive. Only in the first 20 days of January, about 30,000 people drove, and we have already exceeded the figure of 300,000 in the first year of operation, which is a fantastic number; and - let's move on," said Bojana Božanić, director of JP "Gold Gondola".

In the previous days, the management of the PE "Gold Gondola Zlatibor" visited the complete route in order to prepare and implement plans for 2022. In order to have as many satisfied gondola visitors as possible, and to respond to their needs in the best possible way, we are constantly striving to improve our offer and quality of services. We plan to buy 20 new cabins, to build roof over the mechanical part of middle station and the upper station. We also plan to continue works on the administrative building at the gondola lower station.

The Zlatibor gondola has just completed a full year of operation. A year marked by unprecedented success, huge media attention, record breaking, awards and other recognitions that made us proud. The pride of Zlatibor, which in a very short time has become not only the biggest attraction, but also a real tourist flywheel of the entire region. The year that has just passed imposes the need for a small recapitulation of all the significant events we have gone through in the past period. The cold winter morning of January 11th always reminds us of the huge queues of passengers who eagerly awaited the first cabins from the Intermediate station in the desire to grab a piece of Zlatibor's history for themselves. That same day was also a great overture for the grand opening which was planned a few days later. The technical correctness and the overall functioning of this demanding installation as well as the whole system functioning was a serious organizational challenge. The visit of the President of the State required a special protocol, and in addition it was necessary to host ministers, state secretaries, domestic and foreign partners in the project, as well as representatives of local government, but also a large number of interested citizens who are attracted by such events. We bravely went through perhaps the most demanding part of the year, the winter season, and step by step, gained routine, which greatly helped us to overcome even some serious challenges in work, such as rigid epidemiological measures, strong winds, thunder and others disasters that could possibly affect the smooth operation of the largest installation of this type in the world. A large number of TV crews and journalists simply raced to make a report on the longest panoramic gondola. It was breaking news in those days and one of the main topics even today. One of the few installations of this type that works throughout the year, required a lot of time and effort invested in regular and timely maintenance. Regular technical inspections were done every month, which enabled our gondola to work smoothly and with as few interruptions as possible, and the number of passengers speaks directly in favor of that. We really consider transporting 230,000 passengers in conditions of limited capacity due to binding epidemiological measures, which we are very proud of. What makes us especially happy is the large number of transported foreign tourists, especially those from extremely distant destinations, which are on Zlatibor, from year to year, more and more and who did not miss the opportunity to ride through this great attraction. Numerous groups of tourists from India, Pakistan, China and other distant countries have included gondola rides in their itinerary. In addition to them, we had the honor to host the Deputy Prime Minister of Russia, the ambassadors of the Czech Republic and Egypt, and a special curiosity was the visit of two active Russian cosmonauts who, despite their extremely attractive invitation, were impressed by the ride and all the beauties Zlatibor has to offer. Famous Serbian singer Ivana Selakov chose the Gold Gondola to record her new video, and the ride through the beautiful landscapes of our mountain has repeatedly inspired travelers and given a wonderful, romantic occasion for several propositions that took place in our cabins. In addition, throughout the year we have not forgotten the humanitarian and socially responsible character that we certainly have as a public company, so we regularly gave our contribution through gift rides to children with special needs, as well as other youngest, supported youth sports games, festival "Licidersko srce ", But they were also patrons of many events. Recognition for our work, work and overall merits in tourism in general, came only a few days ago. Gold Gondola is a proud winner of this year's "Tourist Flower" award, given by the Tourist Organization of Serbia for its contribution to the improvement of tourism and raising the quality of tourist services. This award has been awarded continuously for 36 years, and the Gold Gondola won this prestigious award in the first year of its operation. At the moment, the big annual service and technical inspection is nearing completion, and preparations are being made for the upcoming winter season, where, at the very least, we expect the same interest as the previous ones. Such a successful year, which is slowly behind us, has set very high standards for each following year, and it is up to us to meet those standards and move them up. We are starting the New Year with the goal of setting new records and winning new awards.

During the New Year's holidays Zlatibor breaks all attendance records together with the “Gold Gondola”. According to the data of the Tourist Organization of Zlatibor our mountain hosted over 50,000 guests for the holidays. Almost spring weather and temperatures lured thousands of people from their apartments and the main attraction was the “golden” gondola. The characteristic winter season queues have been formed since the early morning and a large number of passengers have been patiently standing in line waiting for their cabin. In just four New Year's days, the “Gold gondola” transported over 6,000 passengers. The result would have been far more impressive if epidemiological measures had not yet been in force, halving cabin capacity and limiting the maximum number of passengers to 5 persons per cabin. A special curiosity for the first New Year that we "celebrate" with our passengers is a special holiday offer in the form of two cabins decorated in New Year's attire that passengers could rent only for themselves. In addition to the special features of the cabin itself, passengers who opted for this package were allowed to enter without waiting in line, and a welcome gift was waiting for them at the entrance. Due to the great interest shown by the passengers, we decided that this holiday offer lasts until January 15th, in order to give passengers as much as possible the opportunity to enjoy this special ride.

The team of "National Geographic", a renowned world-famous TV channel and popular science magazine, is currently filming a show about "Gold Gondola" as a world attraction and the longest panoramic gondola. This will be the second topic from Serbia, after the Bridge on Ada, which "National Geographic" has been dealing with in the last fifteen years. The whole world will have the opportunity to see this show and some of the most beautiful places and attractions in Serbia. NATIONAL GEOGRAPHIC is the world's highest-circulation popular science magazine and one of the most awarded global media. Exciting texts and breathtaking photos are a monthly ticket to travel around the world. With the basic goal of inspiring people to take care of the planet.

Gold gondola is this year's winner of the prestigious award "Tourist Flower" in the category "Organization or individual for contribution to the promotion of tourism and raising the quality of tourist services." The Tourist Flower is traditionally awarded to individuals and legal entities for significant achievements in raising the quality of tourist services, as well as for contributing to the development, improvement and promotion of tourism. Currently, Gold gondola as perhaps the largest tourist attraction in Serbia, which during its first year of operation aroused unprecedented interest and in an extremely difficult year in tourism in general, marked by restrictive epidemiological measures, recorded huge attendance and transported over 200,000 passengers in one year. With its huge popularity, it has become in a very short time a tourist flywheel not only of Zlatibor but of the entire region. On behalf of the PE "Gold Gondola Zlatibor", at the solemn ceremony, the award was received today by the director Bojana Božanić and the executive director Milomir Tucović. The award was presented by the director of the Tourist Organization of Serbia, Marija Labović.

On October 6th, the Gold Gondola hosted a high delegation of the Russian Federation led by Deputy Prime Minister of Russia Yuri Borisov. In addition to a high-ranking official from Russia, the delegation also included the Minister of Innovation and Technological Development Nenad Popovic, as well as the Russian Ambassador to the Republic of Serbia Alexander Bocan Kharchenko. The delegation that will participate in the 19th session of the International Serbian-Russian Committee for Trade, Economic and Scientific-Technical Cooperation a day later, had the opportunity to see the tourist potential and natural beauties of the Zlatibor district, as well as enjoy the gastronomic specialties of our region. As always, the Zlatibor gondola is an unavoidable attraction during every visit to Zlatibor. With adequate security measures, which we are used to when it comes to visits at this level, the guests from Russia went to the highest peak of Zlatibor - Tornik in the presence of a large number of journalists from all major media in Serbia, who followed this visit with great attention. As a reminder, the Municipality of Cajetina, six years ago, established the first, and for now the only, regional Office for Cooperation with Russia, as a type of service for businessmen from the Zlatibor district for their more organized appearance on the Russian market.

Today, the Gold Gondola hosted the Russian cosmonaut Sergei Kud-Sverchkov and his colleague Anastasia Stepanova, as well as Alyona Kuzmenko, the president of the humanitarian organization "Unity" and her associates. Sergei Kud-Sverchkov spent 185 days on the International Space Station, that he returned from on April 17th. Serbia is the first country he visits after his stay in space. Anastasia Stepanova is a researcher at the Institute for Biomedical Research of the Russian Academy of Sciences, who is actively preparing for the trip to Mars. This, the first visit of an active Russian cosmonaut to Serbia after 52 years, was organized by the Post of Serbia in order to fulfill the wish of children suffering from cancer. Children from Serbia are organized by the Foundation "Together for Youth - Prof. Dr. Danica Grujicic ", as the authors of 34 works of art, participated in the international program of the State Corporation of the Russian Federation for Space Activities" Roscosmos "and the Russian humanitarian organization "Unity " which provides psychological support to cancer patients. Their dreams, transformed into a space suit, were taken to the International Space Station by Russian cosmonauts. During the gondola ride, the guests from Russia mostly commented on the beauties of Zlatibor's landscapes, and they were impressed by the length of the route, as well as the hospitality and warmth with which they were welcomed and sent off everywhere in Serbia, especially on Zlatibor. They unanimously expressed their desire to come again during the winter and enjoy skiing and the magical winter ambience.

A long-awaited and announced attraction - the Zlatibor Gold Gondola started working exactly a month ago, on January 11th, 2021, and transported its first passengers. Now, in anticipation of Sretenje, we have decided to do a small retrospective of the first month of work. The installation has already greatly exceeded all expectations, and has transported over 30,000 passengers in these months. The best indicator is the huge queues and unprecedented interest that have reigned since the first day, which gives great satisfaction to the management of "Gold Gondola", the Municipal Administration, as well as all others who believed in the success of this important project. From the early morning hours of January 11th, patient travelers, together with a large number of journalist teams looking for an opportunity for their exclusive story, waited for the moment to set off in the cabin of the "Gold Gondola" to the top of Tornik across Ribnica Lake. There was practically no media that did not publish the news about the opening of the Zlatibor gondola in those days. All the biggest television and media houses broadcast an exclusive story from the scene, and the number of followers on social networks increased many times as soon as the first announcements, recordings and pictures from the booths started. On that day, all the doubts, uncertainties and anxieties that accompanied this project for a long time and opened the way to complete success and the triumph of will, perseverance and persistence were finally dispelled. Neither the cold weather nor the large queues ruined the enthusiasm and patience of many tourists who did not give up in order to be among the first passengers of this unusual installation. Only the grand opening and the ceremony that accompanied it were held three days later. After an extremely cold and snowy day, the President of the Republic of Serbia, Aleksandar Vučić, several ministers and high officials, representatives of the local community, as well as many other guests, guests and friends of Zlatibor and the municipality of Cajetina set off. During all these days, there was an unprecedented interest, which in a way justified, and even exceeded the highest expectations. Already on the first day, about 1,200 tickets were sold in just 4 hours of gondola operation. In the days after that, ticket sales stopped before the end of working hours because the current number of tickets exceeded the planned daily capacity, largely reduced due to compliance with epidemiological measures. The cabins are planned for a maximum of 10 passengers and a total of 600 passengers per hour, and due to the already mentioned epidemiological measures, the capacity of the cabins had to be reduced to 4 passengers per gondola and 240 passengers per hour. The number of passengers ranged from 1,000 on a daily basis, up to 2,000 on weekends when it is most crowded. The biggest crowds are on weekends, when up to twenty thousand tourists stay on Zlatibor, and the ride is stopped only by a strong wind that sometimes blows on the mountain, because at wind speeds of over 20m / s, it is estimated that the weather conditions do not meet safety minimum. The management of the PE "Gold Gondola Zlatibor" and the municipality of Cajetina have not forgotten all those locals who gave their contribution during the Zlatibor mob to contribute to the realization of this dream. They were provided with a permanent discount, and on a couple of occasions they had the opportunity to ride for free, when this privilege was used by several thousand locals of Cajetina, and this unique and unusual attraction in our country inspired young Romantic knights to propose to their princesses. in the cabin of the Gold Gondola, as Milan Cvetković did by proposing to Bojana Đorđević. On the wings of this great success, the very future of the "Gold Gondola" looks bright, with a realistic expectation that the investment itself will be paid off as soon as possible. Given the great interest that currently reigns, the management of the gondola and the Municipal Administration plan to purchase the additional 35 cabins. In addition to this, a number of investments are planned, such as the second branch of the gondola to the second highest peak of Čigota, the construction of the "Golden City" on Ribnica Lake, as well as additional content within the "Gold Gondola" system, which will make our company the backbone new tourist offers of Zlatibor, which is in line with modern world tourist trends.

The most valuable investment of the municipality of Cajetina, the Gold Gondola Zlatibor, was solemnly put into operation yesterday with a big ceremony, as befits such an important project. The visit of the President of the Republic of Serbia, Aleksandar Vučić, several ministers, the Secretary of State, the Ambassador of the French Republic, representatives of the municipal government, contractors, all participants in the project and other friends of Zlatibor and the municipality of Čajetina speaks volumes about its importance. Even the winter atmosphere with extremely low temperatures and a real snowstorm did not prevent a large number of people from wanting to attend this ceremony. After the welcome speeches, plays, speeches by the President of the Municipality of Cajetina, Milan Stamatovic and the President of the Republic of Serbia, Aleksandar Vucic, who then officially launched the Zlatibor Gold Gondola with his first ride, all those present were invited to go by gondola ride and enjoy the magical winter ambience. The management of the municipality of Cajetina and the PE "Gold Gondola Zlatibor" have not forgotten the great contribution of their fellow citizens who participated in the past years and helped the realization of this project by permanently providing them with a preferential ticket price.

The Zlatibor gondola, the biggest and the most valuable investment of the Municipality of Cajetina ever, was successfully put into operation today.Today's cold Zlatibor morning dispelled all the doubt, uncertainty and anticipation that had been spent in recent days together with the first snow of this year. With the recognizable sound of the siren, the cables started lowering the first gondolas from the middle station, ready to receive passengers who have been patiently waiting in line since the early morning hours to grab their piece of Zlatibor's history. A large number of journalist teams waited for the opportunity for their exclusive story directly. Despite the large deposits of snow that formed during the night, but also the extremely low night temperatures that made it difficult to start the installation, the gondola workers managed to overcome all obstacles and the long-awaited attraction could start. After receiving the passengers and leaving the starting station, the gondola cabin accelerates by driving passengers towards the Tornik Hotel, providing passengers with a panoramic view of the entire resort. Grabbing the route to the intermediate station, passengers will enjoy the beautiful landscape of Ribnica Lake in winter, and then comes the last, steepest stage of the road, climb to the top Tornik and pass through the foggy winter veil and frozen pines along the entire route and a view no one can remain indifferent. Because of that, passengers do not have the feeling that the ride to the roof of Zlatibor takes about 30 minutes. With the first steps of this long-announced mega installation, Zlatibor is writing another far more important page in its history. As of today, it will be written in the Guinness Book of Records that the Gold Gondola Zlatibor is currently the longest panoramic gondola in the world, removing the Chinese gondola Tianmen Shun from the throne, exceeding its route by as much as 1.6 km. This fact, in addition to the enthronement of Zlatibor on the tourist map of Europe, will greatly contribute to the affirmation of Serbia and its overall tourist potential.